NFC Technology In Clothing - Fashion That Connect to Suren fm

Suren - "Play & Record" Tee

Suren isn’t just worn. It’s experienced.

What makes Suren different is the tech built into every garment. It’s simple, but powerful. Think of it the same way contactless payment works, you tap your smartphone and something unlocks. No apps, no complicated setup, just tap and you’re in

Creating new experiences

For our first campaign, every piece gives you access to Suren FM.

Suren FM is a concept station born from the question: how can I bring back the raw, unfiltered, community aspect of pirate radio and the exclusivity it had?

Back then, once a set happened, it was gone. No replays, no YouTube, no streams to catch later. You either tuned in live, or you missed it forever. That’s what made it special.

I remember recording sets onto cassette tapes, hitting play and record at just the right moment. Those tapes were like gold dust. You’d run them until the tape busted and if your friend borrowed one, chances are you weren’t getting it back. "Liberties man" But that was the magic. The music felt alive because it was fleeting.

Suren FM was created to bring that energy back. It’s not about content overload, it’s about moments worth tapping into. Just like pirate radio, it’s raw, exclusive and community driven. But instead of towers and transmitters, it lives inside our garments, waiting to be unlocked.

Exclusive mixes from pirate radio legends and rising unground talents, interviews from local legends and culture you can’t get anywhere else. An one thing you can expect is more surprises. Once you’re tapped in, you never know what’s next. New experiences, hidden drops, maybe even collabs down the line. This is just the start.

But you know what? Seeing is believing. When I've showed people in person and they realise they can engage with their clothes like this, they’re gassed. It’s not just fabric anymore, it’s a gateway.

The tech itself is subtle, intergrated into the garment and marked with our Suren label. It’s not loud or gimmicky, but it’s there, ready to be unlocked. That’s the beauty of it - innovation made simple, accessible through something we all carry in our hands every day.

This is fashion fused with technology, gamification, storytelling and exclusivity, "On steroids"